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Connecting With Your Audience and Consumers
And This is How YOU Can Take Advantage
A normal seller works at making a sale; an extraordinary seller works at connecting and building a lasting relationship with consumers. There are a lot of products and services in the market and yours would most likely have competition or substitute. You don’t want to make one sale and hope another comes; you want to make consumers find connection with your brand so they will have a ready to keep patronizing you. Connecting with your target audience and customers requires strategy and planning. You must understand how they think and react – that’s your key into selling your products or services.
Ways on how to connect with your audience will be supplied below.
Speak to Your Audience and Target Customers Directly
The first thing here is to know your customers. The knowledge of this will help you know how to target them. For instance, if what you sell is used by young people, your advertisement should target them. They must be able to resonate with your advertisement and see themselves using the product. Don’t worry much about those not in your consumer class as a few would care about your product. For instance, if you sell skating boards, your target audiences are mostly young people. If older people would buy, it would most likely not be for them but as gifts for young people. This class must also see the “youthness” in your product. Thus, place your focus on your market.
Create Unique and Valuable Insights
Your consumers want to know what you are selling and things about it. Supplying them with unique and valuable insights will do a lot of good. This puts you on their list for the clear perception to issues you provide. For instance, if you market food products or drinks, the information about daily requirements and how yours perfectly fits in is beneficial.
Valuable information can be very useful and it has a positive psychological effect of acceptance of buyers for your product. It portrays you as sure of what you are selling and it strengthens the trust in your product.
Show How Your Products and Services Could Offer Solutions
Consumers want to buy solutions to their problems; the ones they are aware of and the ones you are making them realize. Your product and services should be positioned as solutions to their problems. Innovation and smart thinking are required in advertisement and branding. For instance, Snickers is a brand name for a popular snack. The company basically sells satisfaction and quick relief from hunger. That’s what they advertise. The product has an international market. Even if you sell luxury, you are solving a problem. Looking expensive, sometimes, can help position you favorably in negotiations.
Create Your Brand Voice and Reach Your Audience
“Just Do It” is the brand voice of the popular footwear brand Nike. This motivational approach resonates with athletes and non athletes. In consonance with the brand voice, their advertisements, sponsorships, causes revolve around the spirit of getting it done and never giving up. That is how a brand voice works.
You need a mental picture consumers see when they think about your product or service. Look at Disney; you have a mental image of endless possibilities and excitement when you think about the brand. Disney has its own languages, unique experiences, and positioning that makes you want to explore.
Creating your brand takes knowing your audience, keying into what they like, making it position your product or service favorably, and being creative.
Ask Questions and Survey
You can never be too sure of what is in the mind of other persons. That is why you have got to ask questions. Get to meet your consumers personally and have conversations on how they feel about your products. Consumers have tried other brands and may have an advice or two on how to improve your products or services. You should also conduct surveys. You can add a little incentive to get people keen about responding but it is highly beneficial for your brand. Apart from the fact that you get to know your fallouts and where you can improve on, you also make consumers feel like part of the family.
Determine Your Ideal Communication Channels with Your Audience
Let’s say your target audience revolves around working class men. A lot of people in this category love to catch the morning news on TV or read the newspaper. More, many also enjoy listening to the radio on their drive to work. These men obviously enjoy the mass media. That’s your best communication channel. You don’t want to advertize on Instagram to these men as they may not own accounts or check in a while.
Know how to best reach your audience takes knowing your audience. If you are not sure, get specialists or be observant around the people in your community.
Understand and Be Concise about the Messages You’re Trying to Deliver
Don’t beat about the bush; go straight to the point. Your customers want to know what you have to offer in as little time as possible. Your banners, billboards, etc. must pass the message across in about a glance. However, you can’t achieve this without fully understanding what you are talking about. For instance, there are 20 – 30 seconds ads on YouTube that will pass the message across.
Capture Your Audiences’ Emotions Utilizing Consumer Psychology and Marketing Strategies
Rather than appeal to rationality and logic in selling your product or service, utilize emotions. People make most purchases on emotional impulses and thereafter justify it with rational arguments. Key into it. Look for words that appeal to emotions like “cute”, “adorable”, “mind-blowing”, etc. These words must give people the hope of ultimate satisfaction.
Look for pictures that will glue to the mind. If you sell cats, get the picture of an extremely cute cat. People see the beauty; they overlook the responsibilities involved in catering for a cat.
In conclusion, the connection you establish with your audience will help you sell your product better and more sustainably. Know your target audience and focus on it getting your message.
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