Join the Association of Gift Boutique Retailers of America today and access our network of over 26,000 retailers and partners. We are a leading resource for insight within current gift boutique retail trends and industry updates. Our members get exclusive access to data points, powerful tools for business success, and networking opportunities that propel their business opportunities to new heights.

How to Make Your Social Media Channels More Accessible to Everyone

And This is How YOU Can Take Advantage

Ever since its inception, social media has been a powerful tool of communication. These fantastic platforms can connect different people from all over the world, no matter how far or how close they are. Even businesses are now launching campaigns that are targeted at receiving clients on social media platforms.

With the amount of benefit linked to social media, you would think everyone would have access to it. However, that is not the case. World Health Organization (WHO), reported that about 15 % of the world’s population is living with some form of disability or another and have significant difficulties in functioning. Due to this reason, there is a limitation to interaction with social media. Apart from those that are physically impaired, some people do not have full accessibility to some social media platforms. Luckily, there are steps that you can use to correct this.

If you want to get your message out on social media to reach as many audiences as possible, here some simple steps to use;

Use alt-tags

This is one of the best ways to get your message across to everyone. Alt-tags are those short descriptions that pop up and hover around when your mouse moves to a particular picture. They are amazing because they work with the screen reader tools that describe the image to visually impaired people. You can try to be detailed by adding an accurate description of what the picture is and what it contains. Most social media platforms have this tool and the top four listed earlier all make use of it to create a great experience for everyone. 

Try to describe your links

A link floating aimlessly on a page might not attract a click. You need to add a short description to make it at least less vague and more enjoyable. It also gives the audience an idea of where they are going to and build their trust for your page.

Use subtitles for your videos

Those who are hearing impaired might not be able to listen to what you are trying to describe in a video you put up, and this would cause them to lose interest in whatever it is, no matter how important. This is why it is essential to add subtitles to your videos. There are a lot of video editing apps that could achieve this for you, and they are pretty easy to use. Additionally, you can transcribe your videos and put every detail below the post.

Try to be diverse

When posting on your page, make sure that you consider every group’s interest. You could try to ensure that you post different videos, pictures, or messages that show that you are in tune with everyone. This would help you create lively content while keeping your audience interested. 

Refine your content

There are certain things you need to be critical about when putting up any content on your page. Some of them include:

  • Write your hashtags in camel case (#HashtagsForYourPage) and not all upper case (#HASHTAGSFORYOURPAGE)
  • Avoid using too many emoji
  • Use trigger warnings to warn your readers of sensitive content

Finally, with these steps, you should be able to create a social media page that would be interesting to a lot of people, no matter who they are. You would also be able to reach the disable and integrate them into becoming your loyal audience.

Click Below to Join the AGBRA

Creative Visual Merchandising

10 Creative Visual Merchandising Ideas to Boost Sales in Your Store